Made by people who also quit Facebook.
wack isn't a startup chasing a billion users. It's a small, stubborn place built by someone who missed talking to their actual friends.
It started with one annoyed person.
wack was built by Adam Aragon (@adam) — who spent years watching the feeds he grew up on turn into something hostile to the one thing they were supposed to be for: friendship.
Birthdays buried under sponsored posts. Friends' updates throttled unless they paid to be seen. A like button rewired into a slot machine. At some point it stopped feeling like keeping in touch and started feeling like a job nobody applied for.
So he quit. Then he did the unreasonable thing and built the replacement he actually wanted — a place where the people are the product's point, not its price.
Independent on purpose.
Most social networks answer to the people writing the checks. wack doesn't take that kind of check. Here's who we actually answer to.
Not VC-funded
No board demanding hockey-stick growth. No investors to repay in attention. We grow when members decide we're worth it.
Not engagement-driven
There's no metric here for time-on-site. We'd rather you close the tab feeling good than scroll until you feel bad.
Answers to members
The only people we have to please are the ones using it. Not advertisers. Not shareholders. You.
What we believe.
The long version →- 01
Your feed should be your friends — not whatever a machine decided keeps you twitchy.
- 02
Attention isn't inventory. We don't sell it, rent it, or auction it off.
- 03
Privacy is the default, not a settings page you have to go hunting for.
- 04
Small is a feature. A quiet room beats a screaming stadium.
wack is one person, a lot of coffee, and a server that occasionally needs a stern talking-to.
We won't pretend it's perfect. Things will break. Features you want aren't here yet. But it's ours, it's not for sale, and nobody's data is being quietly auctioned off in the back room while you read this. That's the trade. We think it's a good one.
Come build the good timeline.
No ads. No trackers. No reels. No kidding. Just your people, in one quiet, well-lit place.